Glossary of the Get-Up project

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C

COM-B

The COM-B model is a behavior change framework that proposes three necessary components for any behavior (B) to occur. Through assessing capability (C), opportunity (O), and motivation (M), leaders, policymakers, and behavioral scientists can understand why a specific behavior occurs and how to create targeted interventions that lead to effective change.

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S

SROI

Social Return on Investment (SROI) is a framework for measuring and accounting for the value created or destroyed by our activities – where the concept of value is much broader than that which can be captured by market prices. SROI seeks to reduce inequality and environmental degradation and improve wellbeing by taking account of this broader value. SROI is much more than just a number in the same way that a business plan contains much more information than the financial projections.

Analysis of social return is a story about change, that includes case studies, qualitative, quantitative and financial information. SROI tells the story of how change is being created by measuring social, environmental and economic outcomes – and uses monetary values to represent them. By revealing more value, it will help guide decisions and influence investment decisions.

Source: The SROI Network www.thesroinetwork.org

sroi-principles.pdf

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T

TPB

The theory of planned behavior (TPB) is a psychological theory that links beliefs to behavior. The theory maintains that three core components, namely, attitude, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions. In turn, a tenet of TPB is that behavioral intention is the most proximal determinant of human social behavior.

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